The Primitivo variety is one of the great protagonists of the Apulian wine scene: it is an ancient red grape capable of producing intense, full-bodied and structured expressions. Its origins are uncertain and controversial, but it was certainly already closely linked to the winemaking traditions of Apulia in the 18th century. Its name ('primitive' in English) is derived from the early biological cycle of the grapes, recognisable by the typical blue colour of the skin and the traditional alberello training system, which tend to ripen early at the end of August. Today its best expressions are associated with the areas of Manduria and Gioia del Colle, where reds of great character and power are born. They are warm and textured, with rich and complex aromas, and are authentic expressions of sunny and generous lands.