Brancamenta Fratelli Branca
The "Brancamenta" is the famous Piedmontese bitter with an icy balsamic freshness, made with Piedmontese peppermint and a mix of aromatic herbs. A perfect digestive, which also lends itself to making different types of cocktails, bringing its intense and fresh mentholated and slightly aromatic notes. And as the slogan said: "Brrr ... Brancamente"
Brancamenta from the Fratelli Branca distilleries is one of the most famous and popular brands in the world of Italian liqueurs. It was born in the 1960s following the success of the historic label Fernet Branca, during a historical period of great changes, a desire for novelty, new tastes, and flavors. It is said that Maria Callas, before stepping onto the stage, loved to drink a sip of Fernet Branca with a few fresh mint leaves to enhance its balsamic freshness nuances. The idea of Brancamenta seems to have originated from this anecdote, which led to the formulation of a new recipe for the liqueur, enriched with pure peppermint essential oil from Piemonte.
The Brancamenta liqueur is the result of the intuition of the Fratelli Branca, knowing how to interpret the change in taste, offering an innovative, intense, and refreshing drink that has revolutionized the Italian spirits scene. The label quickly established itself, soon becoming a classic. Its intense and balsamic taste immediately won over the public, also thanks to a particularly effective and persuasive communication campaign.particularly effective and persuasive. The famous claim “Brrr… Brancamenta” and the famous ice glass have remained in the collective imagination of a generation and still represent the image of the product, its essence of absolute, pure, and crystalline freshness. Brancamenta is an icon of style and taste, having survived the test of time to this day.
The amaro Brancamenta Fratelli Branca is a sip of glacial aromatic freshness, intense and elegant. A perfect and harmonious blend of botanicals, aromatic herbs, spices, and balsamic plants that has conquered the world. Visually, it presents a dark brown color with brilliant ebony reflections. On the nose, it releases all its exuberant balsamic richness, with scents of mint, aromas of aromatic herbs, spicy notes, and hints of medicinal herbs. The sip is warm and enveloping, with a soft and soothing entry on the palate, providing a pure and clear sensation of deep freshness. The finish is long and persistent, characterized by a pleasant menthol trail.It is perfect to drink with ice, or in an ice glass for nostalgics and purists.