Beautiful colour tones, delicate and pleasant aromas, fresh and fruity flavours; these are some of the great qualities of rosé wines and are the reason for their growing success. Although it is forbidden to mix red and white wines, there are many different techniques for producing them. The most common is the short maceration of red grape skins in the liquid part of the must. Thanks to the work of brilliant producers, pink wine expressions have reached remarkable and exceptional levels, especially in Provence and in the regions of southern Italy, definitively breaking down the cliché according to which this type is only appreciated by young people and women and opening up to a very wide, expert and refined public.